Eyetracking research

I found interesting research involving eyetracking the other day at PoynterOnline. When I went to the home page,I wasn’t quite sure what a site about journalism had to do with eyetracking for websites…until I realized the research is specific to news sites. Nonetheless,where a user’s eyes focus on a web page is useful information to designers regardless of the type of site it is.

Worth checking out,there’s very detailed graphs,etc showing the movement of a user’s eyes as they scan a page from top to bottom,highlighting where they spend the most amounts of time. They also spend a good deal of time discussing navigation location,advertising,paragraph length,writing style,image size (dimension),headline format,type size,and more. An interesting read to say the least.

Popular Posts:

• Hulkamania!
• Ahhhh, the first post…
• McAfee Anti-Phishing filter for Internet Explorer causes onclick events to not fire?
• Green Hosting
• Yaeger, Treviso & Associates, Inc.

Related Posts:

• 2006
• Hackers & Painters
• When Less Isn’t Less
• McAfee Anti-Phishing filter for Internet Explorer causes onclick events to not fire?
• Oklahoma!