Watch Out TiVo Watchers
Posted: December 18th, 2005 | Author: Michael R. Murphy | Filed under: Business, Food for Thought | No Comments »Laurie Sullivan from TechWeb says in the latest InformationWeek that a recent patent application filed by TiVo suggests that they plan on allowing the units to take advantage of RFID technology. With companies from all sorts of industries talking about inserting RFID chips into all sorts of products,TiVo could pick up on these in a household and customize media content on an individual basis.
Remember the RFID-equipped gallon of 2% you brought home last week? TiVo says it’s within a day of expiring. Get ready to see some very specific ads. Got Milk?
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