Mc Outsourcing

Mc Donald’s

I read recently in the New York Times that Mc Donald’s has moved some of their drive-up window order taking to centralized call centers in an effort to improve service and cut costs.

While you probably won’t might not be ordering Big Macs from customer service reps in New Delhi or the Philippines anytime soon, orders from some customers in Hawaii, Oregon, Maryland (and others places I’ve forgotten) are traveling as far as California before being routed back to computers inside the local restaurants. The article says this new process is designed to speed up order taking and fulfillment. Hmmmm.

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